The Sumatra farmers who grow this coffee have been a part of a conservation program led by a local NGO to save the rainforest by growing coffee outside the national park instead of encroaching into the park and increasing livelihood to also discourage poaching into the national park. The NGO birthed a local company that handles the nursery and milling process. So the NGO and company sort of go hand-in-hand and the farmers benefit from assistance and a guaranteed market for their product. Together, the farmers work with Santiang Exports (our personal friends) as they help with quality control, better prices, and exporting their coffee. These are small holder farms, most of them maxing out around one hectare of coffee.