Our Story

OUR STORY.

WHY DO WE ROAST COFFEE?

Coffee, in a way, chose us. When starting the business, we began thinking about what product or common good intersects with real life. What do people center their lives around outside of work or home life? Various things came to mind, like food, sports, pubs, and … coffee. A term we learned along the way was “third place” environments. In other words, a place that is not your home or your work, but a third place where you spend your time. Coffee shops not only fit that category, but they also meet that criterion across many demographics and social levels. Coffee is a beverage enjoyed worldwide by people of all types. Research has suggested that 2 billion cups of coffee are consumed every day! Once we began to see how common coffee was in everyday, ordinary life, our hearts were inspired to dive deeper. Our team began researching coffee and the world that surrounds it. We got a little obsessed with coffee! In our journey, we discovered how coffee was also a global commodity. Almost everywhere on our globe, people either drink coffee or grow it! We found that coffee was one of the top traded goods in the world. There was this inspiring moment when we realized how coffee connected people throughout the world, and we were sold on the idea that coffee was for us.

WHY SEEDS?

It was important, from day one of creating a business, that we answered the question: Does our company meet the needs of the community around it? Isn't that the basic idea of why business was created? Why were clothing stores and grocery markets established? They were built because people needed food and clothing. Our business had to serve a similar purpose.

While it is true that coffee is not essential to life and is not a basic necessity, the way it provides community, a sense of purpose, and a place to belong makes this product meaningful in so many ways. Creating a coffee shop and roastery laid the foundation for relationships, connections, and a sense of belonging. It is like the phrase the TV show Cheers coined: "where everybody knows your name."

Inside us, all is this internal instinct to be known and to be welcomed. That concept was one of the driving forces in making the decision to start a coffee company and retail location. The idea of a coffee shop grew out of the community's need for a place to come together and find common ground with others while enjoying an amazing beverage.